La Reserva de ¡Tierra! Coffee Defenders

Contribute to a sustainable coffee culture for a better future

Coffee farmers and baristi, together for better coffee

Care, craftsmanship and sustainability. At Lavazza, we believe that good coffee comes from the combination of these elements. That is why we created Coffee Defenders: a community of baristas and coffee lovers who want to support farmers and spread good coffee culture, in the name of sustainability. You can do much more than serve coffee, you can be part of change. Help promote a sustainable coffee culture for a better future. Join Lavazza Coffee Defenders!

For coffee farmers

The programme supports sustainability projects that help farmers increase the quality of their crops and yields.

Discover the projects

For the baristi

The programme supports baristi with materials and training to improve their professional role and guest experience.

Become a Coffee Defender

For coffee lovers

The programme focuses on education/storytelling to guests, who are increasingly interested in where coffee comes from and …

Discover our philosophy

JOIN COFFEE DEFENDERS

A community of baristi and coffee lovers

Via La Reserva de ¡Tierra! Coffee Defenders are directly funding the Lavazza Foundation's sustainability projects that help farmers increase the quality of their harvest and support baristas with dedicated materials and training programmes to enhance their professional role and improve the coffee experience catering guests. Join Lavazza Coffee Defenders and help out.

Become a Coffee Defender

Tell the story with a Visibility Kit & Training

To promote a culture of good and sustainable coffee, it is important to let hospitality guests experience the story behind the cup of coffee. As a Coffee Defender, you will receive training and a visibility kit to help spread and reinforce the message about sustainability and quality applications.

LA RESERVA DE ¡TIERRA! PROJECT

Better coffee, better life, better future

Better coffee means a better life and a better future. Good coffee is the result of effective, sustainable practices throughout the value chain. That's why we work every day to create a better product and a better coffee experience. See the Manifesto.

Discover our sustainability policy